The Crux,
Season 2
Growing a one man show to over 5 Million viewed minutes on Twitch
+5,000,000 Viewed Minutes on Twitch.tv
+300% signup growth since Season 1
+50,000 pageviews on web hub
Breaking the norm with the largest gaming audiences
Twitch is the largest streaming platform for gaming and communities across the globe. Hundreds of millions of users tune into a variety of content every month. Whether its playthroughs of Nintendo classics, modern professional esports tournaments with millions in prize pool, cosplayers and artists doing their craft, or people exploring the world in IRL streaming, chatters and streamers alike are building communities around the world.
The online streaming world has always suffered from low engagement, relying mostly on driving awareness from massive flocks of viewership. With only chat links and panels to drive viewers down the funnel, many of which are never seen by the viewers themselves, the clickthrough rate could see some significant improvement.
Engagement on a whole new level
With our online gaming event “The CRUX”, we created a user experience across several channels and platforms, creating deeper levels of engagement. Over 5 weeks, users engaged both in game, in chat, and through the web hub to participate in several competitions for a share of the overall prize pool. We were able to drive messaging to the users both during the broadcast and afterwards thanks to our web hub. This resulted in a constant feed of brand representation that is unlike anything the streaming industry had seen before. Users were actively engaging both during the stream and within the web hub.
An addition of a 24 streaming cycle across 8 different streamers in Season 2 truly upleveled the experience for all. Catering to an international audience across several games, users could tune in at any point and participate. We hope to continue expanding this further by utilizing social media channels to push these results to new heights.
Season 2 driving more than expectations
With the expansion of broadcasting capabilities in Season 2 of “The CRUX” we were able to hit our desired growth goals within the first week. Going from a little over 100 user sign ups to almost 500 between Season 1 and Season 2, surpassing our 300% growth goals. These users were not only following one of our streamers but signed up to the competition through the web hub, fully registering for a team, and providing their in-game usernames. This resulted in over 50,000 pageviews within the web hub, showing significant return visitors throughout the event.
With the 24 hour broadcasting schedule we hit over 5 Million viewed minutes across the 8 streamers. Just after the event, we had 2 of our 8 streamers achieve Twitch Partner, and one was requested to join the Warframe Content Creator Program, the game that was the centerpiece of the event, from the developers.
WE'VE WORKED WITH
